Argo’s Brain
My personal creative manifesto. It taught me that sharing what you know is its own kind of storytelling, and vulnerability is what makes it memorable.
Philosophy: Story is not what follows strategy. It is the strategy.
Objective: Build a personal content series that explores the relationship between creativity, storytelling, and brand strategy.
Strategy: Transform real experiences from Cavallino and other projects into lessons about branding and marketing. Combine education, reflection, and emotional storytelling.
Execution: Developed a consistent visual and tonal identity for the series. Wrote, designed, and published multiple long-form storytelling posts on LinkedIn.
Impact: Created a distinct personal brand recognized for insight, authenticity, and creative intelligence.
