• Objective: Support the founders by shaping the marketing vision and brand narrative. Develop campaigns that built awareness for haX and positioned it as a creative productivity brand for people who think visually and feel deeply.

• Strategy: Position haX as a platform that helps creatives close the gap between ideas and execution. Use storytelling and design to humanize AI by focusing on clarity, emotion, and creative flow. Study global content trends to identify where genuine creative conversations were already happening and focus on those channels rather than traditional paid awareness.

• Execution: Produced creative concepts, visuals, and tone frameworks while leading distribution across social platforms (see below). Developed and directed two key storytelling campaigns:

• “The Execution Gap” — a conceptual campaign exploring why ideas often fail between inspiration and action, built to introduce haX as the solution.

• “Do It for the Version of You” — an emotional brand campaign celebrating self-growth, consistency, and creativity through community storytelling.

• Impact: Established haX’s voice as a creative brand with emotional intelligence. Strengthened brand awareness, validated community traction on Rednote, and set the foundation for future campaigns that merge clarity and creativity. Gained 500+ subcribers pre launch.

Core Idea: Awareness grows faster when the story meets people where they already are.