Work

Dear Reader,

Through a global education and the experiences that took me around the world, I learned that stories are what connect us. They carry identity, emotion, and meaning, and they are how people remember, trust, and believe.

In my work, story never follows strategy. It is the strategy.
The brands that last are the ones that make people feel something real.

I like to build brands that lead with story because I want to make people feel something real.

Click on the images below to check out the different things I’ve worked on.

Arggin

I build strategy from human behavior. Every project begins with understanding what people feel before deciding what they see.
To me, marketing is not about persuasion. It is about translation. It turns emotion into structure, curiosity into clarity, and culture into connection.
Luxury inspires me because it depends on restraint, detail, and narrative. A brand becomes timeless when every touchpoint tells the same story with quiet confidence.
Core Values
- Lead with story, not trends
- Create with intention and purpose
- Build community through connection
- Design experiences that make people feel something real
- Treat every detail as part of the story
- Event Management, Palm Beach Chamber of Commerce
- Project Management, Cavallino / Canossa Events
- Business Development, Platinum Group
- Strategy Consulting, Gaucho Creative
- Marketing Projects, haX, Argo’s Brain, Nanor
Worked with brands including: Ferrari, Bang & Olufsen, Riva, Feretti Group, Carolina Herrera, Four Seasons Palm Beach, The Breakers Palm Beach, Eau Palm Beach, The Colony Hotel, AllTrails, Marissa Collections, and Lilly Pulitzer.
Les Roches Marbella Global Hospitality School
Master’s in Marketing and Management for Luxury Tourism
An international education that shaped my global mindset and taught me to view brands through the lens of culture, experience, and emotion.
University of California, Santa Barbara
Bachelor’s in Communication
Where my passion for storytelling began and my foundation for brand building took shape.
Brand and Marketing
- Brand Strategy and Storytelling
- Creative Direction and Campaign Development
- Digital Marketing and Social Media Management
- Event Marketing and Production
- Partnership Development and Sponsorship Management
- Influencer and Community Outreach
- Luxury and Lifestyle Brand Positioning
Creative Tools
- Microsoft Office Suite (Word, PowerPoint, Excel, Outlook)
- Google Workspace (Docs, Sheets, Slides, Forms, Drive)
- Canva, Figma, Adobe Creative Suite
Marketing and Data Platforms
- HubSpot CRM
- Mailchimp
- Eventbrite
- GrowthZone (ChamberMaster)
- Meta Business Suite
- Google Analytics and SEO Optimization
- LinkedIn Campaign Management
Certifications and Training
- Inside LVMH Certificate: Creation & Branding, Retail & Customer Experience
- English (Fluent)
- Armenian (Fluent)
- Spanish (Intermediate)
- Italian (Basic, conversational through study and immersion)
- Exploring design, architecture, and heritage brands.
- Traveling to study local storytelling and hospitality culture.
- Cooking intricate, high-concept dishes that blend art and flavor.
- Creating art through paint, digital design, and content visuals (Check out my Social Media Lookbook).
- Attending automotive and lifestyle events.
- Writing and developing creative concepts for brands.
- Building communities around shared identity and purpose.